SWAGLDN was founded in 2009. We are an independent global brand producing fashion forward own-label products. Based in London, we focus on creating both simplistic and luxurious products for both men and women.

Here at SWAGLDN, we are very much immersed in music and culture and have seen artists such as Stormzy, Krept & Konan, Bonkaz, Wretch 32, Ortise Williams (JLS) Liam Payne ( One Direction) plus many more proudly sporting our brand.

We continuously strive to stay on top of current trends to provide our customers with the best products along with excellent customer service.

Unlike many other online retailers, SWAGLDN aims to provide you with more than just clothing & accessories. We also provide you with helpful and handy styling tips, so you can wear our clothing and accessories with extra confidence.

With regular updates to our catalogue, we remain ahead of the competition and continue our journey, with an ultimate aim to reshape the brand from SWAGLDN to SWAGINTL.

There has never been a better time to follow our journey and watch the transformation.

Check out Gallery for more images from our history.